TheCrowdsLine SEO & Traffic Strategy

This week I had some of the guys from The Crowd’s Line on the Affiliate BI podcast featuring Conor Cassidy and Justin Nelson.

These guys along with Anthony Lage, CFA are building a great product.

Although their SEO GTM strategy is almost non existent, I think as a company, they have the right ingredients for success: a product worth linking to.

The rest of this article will be my tips to help this site get more search traffic and traffic in general. When I say traffic, I’m assuming that Google will become a very unstable source of traffic so that means how to get traffic without being fully reliant on the big G.

Just for the record I’ll write TCL which is short for The Crowd’s Line but will write it as simply TheCrowdsLine.

Shoutout to newsletter supporters StatsDrone and FTDx.

Having a product is what I think is needed in ranking any website in Google. Yeah yeah there are a few companies that will laugh at this statement because they buy sites a la parasite SEO and get an ROI in 6 weeks. Agreed it is still seemingly working but for the rest of us, there is the long term quality game. 

Also is this tipster space and player betting apps space crowded? 

We all seen some big acquisitions in the sports betting space with Playmaker being acquired by Better Collective and OddsJam getting snapped up by Gambling.com Group for $160M USD. 

I don’t know but there are some cool people and companies so here’s a shoutout.

• SharpStakes by Jaiden Sarai and Shubs Kaushal

• Tipstop Ludovic Adel

• Betlabs by Johnny Coetzer

• Tipstrr by Damien Fearn

• Juice Reel by Ricky Gold

Here are the topics at hand for how TCL can grow. 

• Social media

• LinkedIn

• Podcasting

• BoFu Content

Social media

Sports and media go hand in hand so I think social media could be a driving force to getting more users to the site.

I’m not going to go too deep other than most social media platforms including LinkedIn reward engaging content. They also do NOT like when you post links on your posts because this takes people away from the platform. 

Just create good content and remember that video is becoming a preferred method for content distribution. 

I can say they got a new social media manager getting started with the team. 

LinkedIn

Why should LinkedIn be important?

LinkedIn at the end of the day has a lot of value that can be had. LinkedIn content can rank in Google and I’m going to highlight a deep strategy employed by Michael Daly who’s been helping TheCrowdsLine.

His strategy was that a lot of companies would like to get access to some of the data and insights from the TCL app. 

Sometimes I ask people in the industry if they know about a company like TheCrowdsLine and when I hear no, I think this is where an opportunity exist.

So as much as TCL is better suited for players, there could be a bigger reach made by B2B partnerships that extend to another audience.

So how would I encourage someone like Anthony Lage to take advantage of LinkedIn where he might not have as much time as I do to grind out LinkedIn posts?

1. Consider a monthly newsletter

2. Min 2 posts per week

3. Connecting with industry connections

A newsletter can still work even if it is a short and sweet one. When you create a newsletter and someone connects with you, sometimes you’ll get prompted to join the newsletter of the person you just connected with!

This is growing an audience as a direct means of getting into the inbox of your new connection. This can help get you to be top of mind for people. 

Min 2 posts per week

Posts are what can appear on someone’s feed. You can even schedule these if you think that it matters.

What should Anthony post about? 

There’s a lot of stuff happening with TheCrowdsLine and the advancements in the product could be interested info that might end up in the desk of a future client or fan.

Making connections

Find industry connections! When people connect with you, they get to learn where you work or what you do. Here they could see Anthony Lage does … TheCrowdsLine!

This will lead to more people searching for it and voila, you might even get some new signups this way. 

Podcasting

The guys mentioned that doing a podcast that talks about odds and picks that expire and change isn’t very practical. 

What I think is needed is either more entertaining sports content or educational content on the industry. 

The guys have hilarious betting stories, I’d listen to them all the time if this was put into any type of show whether longer form or super short. 

BoFu Content

BoFu stands for Bottom of Funnel content and giving a shoutout to one of the best pros of BoFu is Lashay Lewis who’s taught me a few things about content in general. 

I've had her on the Affiliate BI podcast you can listen to that here.

What are examples of BoFu content?

I’ll tell you what ToFu content is which is Top of Funnel: what is affiliate marketing is all top of funnel as a topic.

Ok here are the examples:

• Alternatives to [competitor name]

• TheCrowdsLine vs [competitor name]

• Comparison table of all competitors

• Case studies

• Testimonials

This type of content I’d say is critical as a foundation for any site to build. It is a foundation for building trust and I think trust isn’t sold enough on most websites.